You need a simple Lead Generation sales funnel, hooked up to your website, via a simple free offer or a Lead Magnet.

So now you know what we're going to do today, let's focus on one portion of this funnel and create a simple Lead Magnet. In order to do this, ask yourself the question, "What does my prospective client NEED?" What will help them, and what will make them want to have your service? This could be a checklist, a swipe file, a template, etc. It's a free offer that gives them a solution to one of their problems.

It boils down to this: Your prospect won't want to hire you without trust. You need to create trust. You build a free offer that gives them a solution and then makes them want you more. What is the thing they struggle the most with? And so on and so forth.

Now it's your turn! Go out and build your simple lead magnet. It could be 2 pages, and it could be 10. We recommend Canva as a simple and easy way to make your first ever Lead Magnet.