Business Marketing

The Different Types of Urgency Campaigns You Can Create
By Willemijn Nunnikhoven
Business Marketing

We will start with your main assignment of this lesson: Post something helpful.

Today is the first day you're going to POST something in your socials or in a group that you are in. Before you do however, you want to make sure you understand the rules of the group and figure out something SUPER HELPFUL to post. Keep in mind to these two example group conditions:

  • Most groups might not allow sharing outside links.
  • Most groups might prefer short posts instead of those super long one that really should be blogs.

When they do allow links and promotional content, you can relax a little but otherwise stick to our formula.

By now, you should have a few ideas about the things people are asking about. You've been answering thread and discovering it from your own clients so you can always start with sharing the result your offer is giving.

Go ahead and make a POST.

Now, some of you might not even feel confident enough to do this yet. Which is okay, but you still need to make one, just do it "safer". Instead of answering questions, we're going to ask one. Some examples like:

  • What's your favourite …..?
  • How do you feel about …..? Love 'em, hate 'em, something else?
  • For any of you who've had a great experience with ……?

Finally, you can always give a shout out to someone if you can't come up with a question. Shout out to the owner of the group, or someone who's helped you solve some specific problem. Though, it's not stopping there and here are some other ideas you can explore:

  • If you think it will take years to achieve (desired result) think again. I will show you how it can be done in …., just like my client did.
  • After working with (number of clients) on (problem) I know one thing for sure; this is what almost everyone overlooks.
  • Here is proof that you don't need ..… to get results. (you can always share an example of a client who did get it without.)
  • I have been helping people with (your expertise) for over ..... years.
  • I have been in (industry) for ..... years and after years of helping people with their struggles, I would say this to you:
    1. My client got (results) and I am going to show you exactly how.
    2. If I had only a small number of minutes each day to work on (desired outcome) then this is what I would do.
    3. This is exactly how I solved (problem) myself.
    4. This is my standard approach to achieving .....
    5. My client got (results) without ...... (for example three things that most people think are necessary to get there.)

Finally, you can take in consideration about these topics below together with your assignment today:

  • Your focus: Ask yourself what you want to bring this week?
  • Your audience: What is my ideal client struggling with now? or rather, what does he or she has been dreaming for?
  • Your form: What fits with me today (a reel, post, story, etc.)
  • Your delivery: How do I convey this so that it touches/arrives at my ideal client?

Create a post explaining how you deal with those kinds of moments and put it in a format that works for you!

Ready to learn?

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